How many of you have received a hand-written letter in the past year? Christmas cards do not count. I thought as much. Not very many of us send or receive hand written letters any more. I can remember when I used to write long convoluted letters on my old word processing program maybe twenty years ago before e-mail was around. That is not even a penned letter that I am talking about now. I am bemoaning the loss of the actual hand-written letter.
I am not a Luddite and wish to suggest that we reject technology nor am I suggesting that we begin spending the time to writing letters that express our thoughts and feelings. Blogs seem to be satisfying that need just fine. What I am suggesting is the immense emotional value that a hand-written thank you note can create in your customers. Talk about creating a bond with the human beings that choose to do business with you. I think that will blow your competition out of the water and help to seal the connection you have with your customer. Happy trails with the pen!
